Color for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another. The romantic color's name reflects the tactile sensuality associated with the hue: velvety peaches, soft marabou feathers, and smooth vintage satins and silks all come to mind when thinking about the pink and orange combo.
For Leatrice Eiseman, the Executive Director of the Pantone Color Institute, Peach Fuzz is a fitting color for the moment we're living in, a reflection of the basic human needs and desires many may be feeling in the midst of challenging times.